At The Bigg Ideaz, we feel that innovation is the most powerful way of connecting with consumers. According to our experts, when appropriate media are used in new ways, ground-breaking, clutter-breaking solutions are created. Solutions that connect to the right target groups.
Today the market demands you to be different from innumerable products and companies, to stand out among the aggressive competitors, and to be remembered by brand-conscious consumers. What is needed is an integrated marketing communication plan and innovative solutions that bring your brand forward and closer to the consumers.
Mobile marketing has got the industry buzzing with its highly-effective marketing opportunities. Mobiles have been identified as a medium with the largest reach in digital marketing. And now, with innovative marketing techniques such as the Missed Call, mobile marketing is taking a huge leap forward! The 'Missed Call' culture is growing largely in a country like India, becoming the primary option for mobile marketers to engage with their consumers. With a high response rate, this audience involvement tool is being adopted by an increasing number of brands for various promotional activities such as voting, registration, feedback, lead generation, and many more! We pioneer in 'Missed Call' services, using them efficiently and effectively in our marketing campaigns, involving the consumers and making it a two-way communication. .
In an ever-evolving field like communication, a platform with various communication services and expert consultation can help you connect and engage with your consumers, as well as integrate new, innovative methods and media into your communication to stay ahead. A holistic 3600 approach that connects you to your consumers at every level. .
We relentlessly pursue creativity in everything that we do, and are committed to see it thru in every stage of execution.
Our foremost endeavor is to communicate in a manner in which we can connect. And our services fuel this aim. We provide various communication services, from digital to offline, as per your business/communication goals, requirements, and target consumers! We create relevant marketing solutions for your brands.Our offline expertise vary from ATL activities such as Creative Strategies, Print, TV production and Scripts, Media Planning and Buying, and Outdoor to BTL activities like Activation and Events.
We carry out an intensive market research by analyzing market conditions, understanding competition, studying consumer behavior, and evaluating opportunities. Using these findings, backed with our experience and expertise, we create an insightful strategy that supports and fulfills your company goals. Understanding your company and marketing goal drives our entire creative strategy to make it relevant and achieve the desired result.
We create television commercials from the beginning to the end. Right from writing scripts to the production, we take care of everything. The script, production and treatment are carefully done to meet your creative strategy and communication plan.
With us, media planning and buying is decided according to the brand's goals and communication strategy. Planning of relevant and required media, a perfect mix of traditional and innovative that helps your brand stand out and communicate with appropriate target audience, and then employing our contacts and capabilities to buy the media!
We organize and handle activation, events and outdoor activities, and create all the collaterals required for the same. This includes theme ideation, gift ideas, flyers and mailers, backdrops, event collateral designs, and collaterals such as hoardings, bus-panels, banners, and BTL collaterals.
We have extensive experience in delivering end to end Out Of Home (OOH) solutions. This includes hoardings, mall branding, promotion & activation , street furniture, transit media, digital OOH, retail-SOH, cinema advertising (on screen & off screen).
The Bigg Ideaz combines imagination with over 4 years event production experience to create and deliver award winning, extraordinary live events and brand communications.
We are strategically focused and driven to create powerful ideas that are technically and logistically sound, enabling us to create the big picture and activate the smallest details. We are experienced and highly awarded, having produced events locally and internationally for some of the world's leading brands.
What are live brand activation and events?
We start with understanding your brand strategy and objectives for live brand activation to then create a powerful idea that is strategically focused. By applying our technical and logistical know how, we are able craft the big picture whilst activating the smallest detail.
We consider what will enable effective integration of PR, Digital and Social Media from conception of the idea so as to extend the live brand activation and event's lifespan including a channel of measurability for increased brand equity and positive return on investment.
A major chunk of our digital work is dedicated to mobile marketing under the name of Mobiverse – a mobile platform that connects you with the ever-increasing mobile users of the country, using the best mobile marketing technology and digital solutions. We use an integrated Cloud Platform such as Voice, Email, Mobile Apps, Games, Mobile Websites, SMM, GPS-based services.
Creation of customized apps on the basis of your brand requirements and consumer needs
Pioneering in innovative concepts like Missed Call and Shortcode used for unique SMS and voice marketing campaigns.
Leveraging the potential to create maximum exposure to your product/brand through consumer engagement
Miniaturization of your existing website to make it mobile-friendly
Managing your brand's presence on social media platforms and increasing consumer engagement
Making the most out of this emerging trend to promote your brand and target the closest and the most relevant customers
"Missed Call" Magic has expanded as a medium of communication for brands, and most of its success is due to the high consumer involvement, as well as the free of cost aspect, user-friendly approach, quick and instant process, and applicable for both mobile as well as landlines.
"Missed Call" Magic involves providing a number to your consumers to give a missed call as a call for action. This can be used to get votes for poll, to have an IVR-based call-back or to have a voice call-back to the consumer.
It makes consumers' lives easy, and the business of brands easier. It not only brings the brands closer to the consumers, but the consumers closer to the brands, communicating, sharing, connecting with them. "Missed Call" Magic's scope of application in branding and business opportunities is huge in various sectors, including retail, consumer goods, e-commerce and financial services.
If there was one word that defines Team Bigg Ideaz, it is PASSION. People from varied backgrounds and experiences have come together in the pursuit of a common goal - to offer effective solutions that make business sense. Driven by fanatic levels of passion, each member of Team Bigg Ideaz is inspired to deliver
18 years of experience in Media Buying and planning. Brands handled include ONGC, Country Club, Girias, Stovekraft Ltd., Pashmina Reality, Hex Corp, and Houseful International Ltd. Headed Deadline Advertising and Xebec Communcaition during his ad journey in the past.
Sandeep has a lasting commitment to personal and organizational performance.
He has extensive training in causing Transformation and is skilled at coaching his clients to achieve extraordinary results. His consulting process involves helping individuals and teams to articulate a clear, universally held vision, which will guide and stimulate them to create strategies and ways of working together to achieve unprecedented levels of performance. Sandeep is a disciple of Swami Paramahansa Yogananda and a student of Bhagavad Gita and Kriya Yoga. He is trained in Ontological and Phenomenological Model of Leadership by Werner Erhard (Independent Consultant, Expert in field of Transformation), Michael Jensen (Prof Emeritus Harvard) and Steve Zaffron (Senior Landmark Forum Leader, CEO of Vanto Group). Sandeep has also been trained in the Seminar Leaders Body of Landmark.Sandeep has wide experience with companies in their start up phase, across diverse industries. In his last corporate assignment as General Manager with Bennett, Coleman & Co Ltd (BCCL or Times Group, India), his teams delivered a huge increase in revenues over previous years in a very short span of time, while other branches were struggling to achieve last year actual revenues. He also spent 21/2 years in Times Private Treaties in BCCL, where he led BCCL's investments in various businesses across verticals that included Media & Entertainment, Luxury, Gems & Jewelry, Food & Beverage, and Hotels.Sandeep was instrumental in launching the Locally Bottled Scotch business for Diageo/UDV in India, and went on to manage their entire Scotch portfolio in the country. As Head of Marketing for STAR TV's foray into the FM radio industry, he was instrumental in developing the format and programming strategy and their launch of 'RadioCity'. Sandeep then moved on as Head of Marketing to kick off operations for Hutch Telecom in the Punjab circle. In his capacity as Head of Business Development & Research, Sandeep was responsible for the launch of FM Radio Station 'HIT 95' for Millenium Broadcast, in Delhi. Sandeep's in-depth experience in research for those product categories formed the core of business and communication strategies for these companies. Sandeep holds a Graduate Degree in Mechanical Engineering from Punjab Engineering College, Chandigarh and a Masters Degree in Management Studies from S.P. Jain Institute of Management & Research, Mumbai.
Graduate in Commerce Deepak comes with rich 13 year experience in Media Buying and Planning, Starting his career as designer in leading newspaper, he today partners Bigg Ideaz and heads Media buying and Planning.
A Mechanical engineer by profession, with 8 year working experience, he has just begin his career in Advertising and events, Heading Pune office of Bigg Ideaz , his rich leadership qualities ads a new dimension to the company.
At Bigg Ideaz, we create entrepreneurs. We encourage enthusiastic individuals to share their marketing & communication expertise in their respective areas, along with brands. Bigg Ideaz is always open to smart, self-driven and dynamic individuals who are passionate about marketing, communication and most importantly, innovativeness!.
For any assistance or Inquiry, please write us here and we will reply you asap.